
The event was arguably the biggest in crossover boxing history and continued the bedlam and chaos witnessed throughout fight week.
Misfits - the organisation set up by KSI and promotional partners Wasserman Boxing - is sanctioned by the Professional Boxing Association and considers its product as sports entertainment.
The card kicked off with a tag-team fight between two sets of influencers, with boxers able to tap in their partner.
The gimmicks may appeal to some fans, but there were ugly scenes in a co-main event between WWE star Logan Paul and fellow American Dillon Danis which went too far, ending in a mass brawl with a number of security personnel and members of both boxers' teams entering the ring.
In a distasteful build-up, Danis was issued with a restraining order by Paul's fiancee for posting explicit images online. At Thursday's news conference, a brawl broke out between them, leaving Paul with a cut on his face.
The ridiculousness continued into the fight as Danis - who kept talking and laughing throughout the contest - would rarely throw a punch.
When he did, it was a bizarre slap with the back of his hand. At one point, he inexplicably fell on his back when no punch landed.
Danis, an MMA fighter, attempted to wrestle Paul to the ground early in the final round. With Danis on his back, a frustrated Paul threw a punch down onto Danis, prompting the melee. Danis even aimed a swing - and missed - at a member of security, before Paul was awarded a disqualification win.
Misfits and crossover boxing will continue to divide opinion. Its fighters - the majority of who are content creators by trade - may keep taking it too far and pushing boundaries in order to sell events and create shareable moments for social media.
However, with the interest and money generated by Fury-Paul and now Fury-KSI, it appears influencer boxing is here to stay.
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